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首页> 外文期刊>Global business and organizational excellence >Book Review: A Post-Brand World? Manufacturer vs. Private-Label Brands in an Era of Sustainability
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Book Review: A Post-Brand World? Manufacturer vs. Private-Label Brands in an Era of Sustainability

机译：书评：后品牌世界？可持续发展时代的制造商与私人品牌

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Industry observers and competitors are closely watching U.K.-based Tesco's new Fresh & Easy stores in California, Nevada, and Arizona. According to press reports, consumers seem either to love or hate the new concept. My trip to one of the smaller-than-normal grocery stores revealed a plain, simple, and rather bare store environment. Because the shelves are lower than the typical large supermarket, I could see easily across the store. There is plenty of natural light from the tall windows. The fresh produce is all packaged and stamped with expiration dates. A few aisles contain prepackaged ready-to-go meals. There is an assistant to open packages, even cook, and permit customers to try out any of the foods in the store. Most products are private label-branded "Fresh & Easy," although the stores also carry leading brands in a limited range of cereals, canned goods, and so on. All checkouts are self-service, although an assistant is present. The checkout process was smooth-no glitches and no waiting.
机译：行业观察家和竞争对手正在密切关注英国乐购在加利福尼亚，内华达州和亚利桑那州开设的Fresh＆Easy新店。根据新闻报道，消费者似乎是喜欢还是讨厌新概念。我去一家比平常小得多的杂货店的旅程揭示了一个简单，简朴而光秃秃的商店环境。因为货架比典型的大型超市低，所以在商店里我可以很容易地看到。高高的窗户有充足的自然光线。所有新鲜产品都包装好并贴上有效期。一些过道包含预包装的即食餐。有一个助手来打开包装，甚至做饭，并允许顾客尝试商店中的任何食物。大多数商店都是自有品牌的“ Fresh＆Easy”品牌，尽管商店还以谷物，罐头等有限的种类提供领先品牌。尽管有助手在场，但所有结帐都是自助服务。结帐过程很顺利，没有毛刺，也没有等待。

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