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首页> 外文期刊>Global Journal of Business Research >HYBRID WARFARE AND PUBLIC DIPLOMACY: COLD WAR PROPAGANDA BLOWBACK LEGACIES FOR BULGARIA AND BEYOND
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HYBRID WARFARE AND PUBLIC DIPLOMACY: COLD WAR PROPAGANDA BLOWBACK LEGACIES FOR BULGARIA AND BEYOND

机译：混合战争和公共外交：保加利亚及其他地区的冷战宣传反吹遗产

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This analysis demonstrates that the instruments and personnel inherited from containment have been adapted to the post-Cold War environment to expand state influence. Their tactics include reliance on local clients in third states that major powers patronize to engage in indirect, often obscured competition for control within the broader nuclear setting. This paper outlines the reverberations of US-Soviet clandestine competitive interference within the internal politics of third parties, including disinformation campaigns. This competitive interference contributed to the contemporary vulnerability of nationalist public opinion constituencies to conspiratorial stereotyping, embracing so-called fake news. This examination of the nature of propaganda illustrates the implications of the lack of transparency in the external sources supporting, advocating and utilizing public diplomacy initiatives. A study found the Balkans to be most vulnerable to the propagation of fake news which include claims of conspiratorial networks to undermine Balkan national sovereignty. This paper highlights how US 'public diplomacy capacity to combat fake news is significantly affected by this Cold War legacy. The digital information revolution exacerbates these vulnerabilities. The US and the USSR legacy of intense Cold War propaganda disinformation combat should be addressed transparently today lest US public diplomacy initiatives inadvertently reinforce the circulation of fake news.
机译：该分析表明，从遏制遗传的仪器和人员已经适应了冷漠后的战争环境，以扩大国家影响力。他们的策略包括依赖于第三个国家的当地客户，以至于主要的权力光顾间接地利用间接，往往在更广泛的核环境中造成控制竞争。本文概述了第三方内部政治内的US-Soviet秘密竞争干扰的混响，包括伪信息运动。这种有竞争力的干扰有助于民族主义舆论选区的当代脆弱性，使秘密刻板印象术，拥抱所谓的假新闻。这次对宣传性质的检查说明了缺乏透明度在外部来源的透明度，倡导和利用公共外交倡议的影响。一项研究发现，巴尔干人最容易受到假新闻传播的影响，包括涉嫌巴尔那国家主权的阴谋网络的索赔。本文重点介绍了美国的公共外交能力如何战斗假新闻受到这种冷战遗产的显着影响。数字信息革命会加剧这些漏洞。美国和苏联遗产强烈的冷战宣传禁令战斗应透明地透明地解决，以免美国公共外交倡议无意中加强假新闻的流通。

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