Plastic Cards Represent Challenging Potential

Noel Jeffrey

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Plastic Cards Represent Challenging Potential

机译：塑料卡代表了具有挑战性的潜力

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Plastic gift and loyalty cards are ubiquitous. "They've taken the market by storm," says Jake Jacobs, senior sales VP at the Boston-based global card printer, Arthur Blank & Co. Gift cards have grown rapidly—about 30% per year, says Merrill Martin, COO of VCT/QualTeq, South Plainfield, NJ (www.vct.com). "It's a huge market. Retailers, banks, credit card companies all use them. They extend marketing reach, build customer loyalty and generate additional sales."

机译：塑料礼品卡和会员卡无处不在。 “他们席卷了市场，”总部位于波士顿的全球证卡打印机Arthur Blank＆Co.的高级销售副总裁Jake Jacobs说。礼品卡的增长迅速，每年约30％。 VCT / QualTeq，新泽西州南普莱恩菲尔德（www.vct.com）。 “这是一个巨大的市场。零售商，银行，信用卡公司都使用它们。它们扩大了营销范围，建立了客户忠诚度并产生了更多的销售额。”

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《Graphic arts monthly》 |2005年第2期|p.20|共1页
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Noel Jeffrey;
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Plastic Cards Represent Challenging Potential

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