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首页> 外文期刊>Greener management international >Tensions between Venture Capitalists' and Business-Social Entrepreneurs' Goals: Will Bottom-of-the-Pyramid Strategies Offer a Solution?
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Tensions between Venture Capitalists' and Business-Social Entrepreneurs' Goals: Will Bottom-of-the-Pyramid Strategies Offer a Solution?

机译：风险投资家和企业社会企业家的目标之间的紧张关系：金字塔底层策略会提供解决方案吗？

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摘要

This paper examines the case of an entrepreneurial venture with a disruptive innovation in the field of medical technology. The case entrepreneur is striving for the so-called double bottom line of both financial and social returns. The paper analyses the relationship between the entrepreneur who is both socially responsible and business-oriented and a putative mainstream venture capitalist interested in the financial success of the venture. It is asserted that venture capitalists may not be initially interested in investing due to the social targets of the entrepreneur and due to the disruptive nature of the venture's business concept.rnIn the case company the social goals do not need to be 'sold' to investors as the these are derived automatically from the core business. Any increase in the case venture's business operations leads automatically both to financial profits and social returns. It is discussed whether the bottom-of-the-pyramid (BOP) strategy provides a solution to problems related to disruptive innovations. The theoretical business model applicable in the BOP markets is based on high volumes seeking millions of customers. The use of the high-volume target in the case venture's business is analysed. This may also present a solution to the double-bottom-line problem. The growth in volume automatically raises social returns by creating benefits for an increasingly wider proportion of the population.rnThis case serves as an example of at least two more general problems: (1) the different time-frames of venture capitalists and entrepreneurs; and (2) conflicts of interest between industry incumbents and innovators of new technologies and new business models.
机译：本文研究了在医疗技术领域具有颠覆性创新的创业企业的案例。案例企业家正在努力争取所谓的财务和社会收益双底线。本文分析了既对社会负责又对企业负责的企业家与对企业的财务成功感兴趣的公认的主流风险资本家之间的关系。有人断言，由于企业家的社会目标以及风险业务概念的破坏性性质，风险资本家最初可能对投资不感兴趣。在这种情况下，公司的社会目标不需要“卖给”投资者。因为这些都是自动从核心业务衍生而来的。案例企业业务运营的任何增加都会自动带来财务利润和社会回报。讨论了金字塔底部（BOP）策略是否为与破坏性创新相关的问题提供了解决方案。适用于BOP市场的理论业务模型基于大量寻求数百万客户的情况。分析了案例风险企业业务中大批量目标的使用。这也可能提出双底线问题的解决方案。数量的增长通过为越来越多的人口创造利益而自动提高社会回报。rn该案例至少是另外两个普遍问题的例子：（1）风险资本家和企业家的时间框架不同； （2）工业企业与新技术和新商业模式创新者之间的利益冲突。

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