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Research on the evaluation of tourism development potential of tea intangible cultural heritage based on grey clustering

机译：基于灰色聚类的茶非物质文化遗产旅游发展潜力评价研究

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Purpose - The purpose of this paper is to construct a grey clustering evaluation model based on center-point mixed possibility function and to evaluate the tourism development potential of tea intangible cultural heritage. The research results provide a certain reference for the tourism development department and related researchers who are engaged in the tourism development of intangible cultural heritage. Design/methodology/approach - The study uses literature research, questionnaire investigation, expert interviews and factor analysis to determine the evaluation index system of tourism development potential of tea intangible cultural heritage and applies analytic hierarchy process (AHP) to determine the weight of each criteria. Then, according to the grey clustering evaluation theory and two-stage decision model, a grey clustering evaluation model is constructed to assess the tourism development potential of tea intangible cultural heritage. Finally, a new model is employed to evaluate the tourism development potential of tea intangible cultural heritage in Huangshan city. Findings - The results show that there is a big difference in the tourism development potential of different tea intangible cultural heritages in Huangshan City and it further illustrates the scientificity and rationality of the method proposed in this paper. Practical implications - The model constructed in the paper can be effectively applied to the evaluation of tourism development potential of tea intangible cultural heritage scientifically and reasonably. Originality/value - This manuscript not only constructs the evaluation index system of tourism development potential of tea intangible cultural heritage but also creatively applies the grey clustering theory to the evaluation of tourism development potential of tea intangible cultural heritage, which provides a new research idea for the evaluation of tourism development potential of tea intangible cultural heritage.
机译：目的-本文的目的是建立基于中心点混合可能性函数的灰色聚类评估模型，并评估茶非物质文化遗产的旅游发展潜力。研究结果为从事非物质文化遗产旅游开发的旅游发展部门及相关研究人员提供了一定的参考。设计/方法/方法-该研究使用文献研究，问卷调查，专家访谈和因素分析来确定茶非物质文化遗产的旅游发展潜力评估指标体系，并应用层次分析法（AHP）来确定每个标准的权重。然后，根据灰色聚类评价理论和两阶段决策模型，建立了灰色聚类评价模型，对茶非物质文化遗产的旅游开发潜力进行了评价。最后，采用新的模型对黄山市茶非物质文化遗产的旅游开发潜力进行了评价。研究结果-结果表明，黄山市不同茶类非物质文化遗产的旅游开发潜力存在很大差异，这进一步说明了本文提出的方法的科学性和合理性。实际意义-本文构建的模型可以有效地科学合理地用于茶非物质文化遗产的旅游发展潜力评估。原创性/价值-该手稿不仅构建了茶非物质文化遗产的旅游发展潜力评价指标体系，而且还创造性地将灰色聚类理论应用于茶非物质文化遗产的旅游发展潜力评价，为茶非物质文化遗产的旅游开发潜力提供了新的思路。茶非物质文化遗产的旅游开发潜力评价。

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