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Research on the evaluation of tourism development potential of tea intangible cultural heritage based on grey clustering

机译：基于灰色聚类的茶叶非物质文化遗产旅游发展潜力评价研究

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Purpose - The purpose of this paper is to construct a grey clustering evaluation model based on center-point mixed possibility function and to evaluate the tourism development potential of tea intangible cultural heritage. The research results provide a certain reference for the tourism development department and related researchers who are engaged in the tourism development of intangible cultural heritage. Design/methodology/approach - The study uses literature research, questionnaire investigation, expert interviews and factor analysis to determine the evaluation index system of tourism development potential of tea intangible cultural heritage and applies analytic hierarchy process (AHP) to determine the weight of each criteria. Then, according to the grey clustering evaluation theory and two-stage decision model, a grey clustering evaluation model is constructed to assess the tourism development potential of tea intangible cultural heritage. Finally, a new model is employed to evaluate the tourism development potential of tea intangible cultural heritage in Huangshan city. Findings - The results show that there is a big difference in the tourism development potential of different tea intangible cultural heritages in Huangshan City and it further illustrates the scientificity and rationality of the method proposed in this paper. Practical implications - The model constructed in the paper can be effectively applied to the evaluation of tourism development potential of tea intangible cultural heritage scientifically and reasonably. Originality/value - This manuscript not only constructs the evaluation index system of tourism development potential of tea intangible cultural heritage but also creatively applies the grey clustering theory to the evaluation of tourism development potential of tea intangible cultural heritage, which provides a new research idea for the evaluation of tourism development potential of tea intangible cultural heritage.
机译：目的 - 本文的目的是基于中心点混合可能性的灰色聚类评估模型，评价茶属无形文化遗产的旅游发展潜力。研究结果为旅游开发部门和相关研究人员提供了一定的参考，这些研究人员从事无形文化遗产的旅游开发。设计/方法/方法 - 该研究采用文学研究，问卷调查，专家访谈和因子分析，确定茶无形文化遗产的旅游发展潜力评价指标体系，应用分析层次处理（AHP）确定每个标准的重量。然后，根据灰色聚类评估理论和两级决策模型，构建了一种灰色聚类评估模型，以评估茶无形文化遗产的旅游发展潜力。最后，采用新模式来评估黄山市茶无形文化遗产的旅游发展潜力。结果表明，黄山市不同茶无形文化遗产的旅游发展潜力存在巨大差异，进一步说明了本文提出的方法的科学性和合理性。实际意义 - 本文构建的模型可以有效地应用于科学良好的茶无形文化遗产的旅游发展潜力。原创性/价值 - 本手稿不仅构建了茶无形文化遗产的旅游发展潜力的评估指标体系，还创造了灰色聚类理论对茶无形文化遗产的旅游发展潜力的评估，为此提供了新的研究理念茶叶无形文化遗产旅游发展潜力的评价。

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