"In the past, content was very transactional, and now we're trying to create more of an experience," says Isaac Gerstenzang, assistant vice president of corporate e-commerce at Two Roads Hospitality. Hotel companies are burnishing brand stories with blogs and vlogs that underline their philosophies and reflect the experiences available at their properties. The James West Hollywood-Sunset recently marked its debut by partnering with the David Lynch Foundation, a nonprofit that promotes meditation, on a five-minute movie that coincided with the return of the filmmaker's "Twin Peaks" to television. Other efforts require a bigger bucket of popcorn: Marriott International's latest "Two Bellmen" film clocks in at more than 30 minutes.
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机译：“过去，内容非常具有交易性，现在我们试图创造更多的体验，” Two Roads Hospitality公司电子商务副总裁Isaac Gerstenzang说。旅馆公司正在通过博客和视频博客来丰富品牌故事，这些博客和视频博客彰显了他们的理念并反映了其酒店所提供的体验。詹姆斯·西好莱坞-日落剧院（James West Hollywood-Sunset）最近与非营利组织大卫·林奇基金会（David Lynch Foundation）合作拍摄了五分钟的电影，这恰好是电影制片人“双峰”重返电视台的标志。其他工作需要大量的爆米花：万豪国际最新推出的“两个贝尔曼”电影钟表需时30分钟以上。
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