Susan Terry says hotels have an F&B staffing crisis, and she has a way to mitigate it. Go beyond posting a job description and determine how to attract the right employees in the first place, says Terry, who joined Marcus Hotels & Resorts in Milwaukee, Wisconsin, early this year as vice president of culinary and food & beverage operations after 25 years at Hyatt Hotels Corp. Where to start? Look at your social media streams—not as a customer, but as a potential employee. Facebook, Twitter, In-stagram and Linkedln all offer insights into work culture. "What's critical is that you tell a story they can connect with," she says. Connecting might mean emphasizing not the company's benefits policy but its recycling policy.
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