Clio Knowles is more affectionately known around Virgin Hotels as "The People Goddess." "I actually own the Twitter account, but I haven't done anything with it yet," kids Virgin's first vice president of people, who joined after serving as vice president of human resources for Kerzner International. Yes, since everything is new at Miami-based Virgin Hotels, and its founder Sir Richard Branson, prefers running people-centric companies a bit left of center, Knowles has taken the opportunity to run with her freedom and is trying to change the view of hospitality as more of a profession, especially in the United States.
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