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Big Data - Life is a Statistic How to structure your data and use it profitably

机译:大数据-生命是一种统计数据如何组织数据并以可盈利的方式使用它

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Loads of data are now being collected, thanks to social web activities and digitalisation. The opportunities this data offers for optimising marketing potential and improving interaction with customers is just as immense, particularly in hospitality. Higher profits are possible along with more efficient processes. However, such goals can only be achieved when the data is collected, saved and analysed properly. Large companies like Amazon and Google are constantly following the data trails of their customers, making the way more attractive with personalized offers. While making customer choice much easier, it also leads to product and service innovations and enhances customer loyalty significantly.
机译:由于社交网络活动和数字化,现在正在收集大量数据。这些数据为优化营销潜力和改善与客户的互动提供了巨大的机会,尤其是在酒店业。更高的利润和更高效的流程是可能的。但是,只有正确收集,保存和分析数据,才能实现这些目标。像亚马逊和谷歌这样的大公司正在不断跟踪其客户的数据踪迹,通过个性化的报价使其更具吸引力。在简化客户选择的同时,还带来了产品和服务创新,并显着提高了客户忠诚度。

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    《Hotels》 |2014年第10期|49-49|共1页
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