RESERVE RESERVED

Jeff Weinstein

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RESERVE RESERVED

机译：保留保留

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Ritz-Carlton President and COO Herve Humler is working to finalize new deals in Vietnam and Cambodia, but these smaller markets don't support his big brand. Fortunately, he now has the ability to reach into his bag of tricks and pull out the Reserve brand, another Marriott International brand extension that is positioned similarly to its Bulgari brand, but works in more remote locations where Humler wants 60 to 80 keys and can't build a larger box.

机译：Ritz-Carlton总裁兼首席运营官Herve Humler正在努力完成越南和柬埔寨的新交易，但是这些较小的市场并不支持他的大品牌。幸运的是，他现在有能力掌握窍门并拔出Reserve品牌，这是另一个万豪国际品牌扩展名，与Bulgari品牌的定位类似，但在更偏僻的地方工作，Humler需要60至80个钥匙，并且可以不要建造一个更大的盒子。

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《Hotels》 |2012年第5期|p.14|共1页
作者
Jeff Weinstein;
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RESERVE RESERVED

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