CINEMATIC MARKETING

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CINEMATIC MARKETING

机译：电影营销

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Hotel video marketing has moved past rudimentary property profiles. Hotels and their outside marketing agencies are creating everything from major productions like "Here" - produced for Starwood Hotels & Resorts Worldwide's Luxury Collection, complete with fictional characters and plots taking place on-property - to amusing YouTube-ready clips designed to go viral. In addition to this, hotels such as Terranea Resort are utilizing videos made by guests to showcase the experience of staying at on-property.

机译：酒店视频营销已经超越了基本的财产概况。酒店及其外部营销机构正在创造一切，从为喜达屋酒店及度假酒店集团的豪华精选制作的“ Here”等主要作品，到虚构的人物和情节在现场进行的制作，再到有趣的YouTube剪辑，旨在迅速传播。除此之外，诸如Terranea Resort之类的酒店都在利用客人制作的视频来展示入住物业的体验。

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《Hotels》 |2012年第8期|52-52|共1页
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