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Maximize The Internet

机译：最大化互联网

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Until the economy turns around, maxi-mizing the Internet is all about building occupancy. Yield is clearly a priority, but, for most hoteliers, lower achieved rates look better on the books than empty beds. That means more pressure on hoteliers to find tactics that generate more bookings at the lowest possible cost. The need to cut costs has hoteliers scrambling to drive business directly through their own or their brand's site. Most companies estimate site-direct business costs 20% to 50% less than business delivered through third-party sites and intermediaries. Then, there are the added benefits of repeat marketing opportunities to a loyal target audience (with no messages from competitors) and cross-selling potential that does not exist with third parties. Equally significant is the ability to carefully control all inventory. A well-designed site ensures the most cost effective entry into an electronic distribution universe that annually generates US$19 billion worth of room nights.
机译：直到经济好转之前，最大限度地利用Internet就是增加入住率。收益显然是优先考虑的事情，但是对于大多数酒店经营者来说，较低的收益率在书本上看起来比空床好。这意味着，酒店经营者将面临更大的压力，他们需要寻找能够以最低成本获得更多预订的策略。削减成本的需求使酒店经营者争先恐后地直接通过自己的网站或品牌网站来推动业务发展。大多数公司估计，与直接通过第三方网站和中介机构交付的业务相比，直接网站业务的成本要低20％至50％。然后，还有向忠实的目标受众重复营销机会（没有来自竞争对手的消息）和第三方不存在的交叉销售潜力的额外好处。同样重要的是能够仔细控制所有库存的能力。精心设计的网站可确保以最经济高效的方式进入电子分销领域，该领域每年可创造价值190亿美元的房晚。

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