Worldwide by opening up the lines of communication and adopting a "we're all in this together" attitude, asset managers are helping bridge that sometimes vast gap between the interests of hotel owners and management companies. As these relationships evolve, the industry is moving toward a more synergistic approach to asset management, moving beyond the antagonistic, "watch dog" mentality and into the realm of sharing best practices for the greater good of both owners and brands. This mentality is in line with the increasing transparency by management companies today as hotel owners have demanded to gain a clearer understanding of how the operators' businesses work―particularly in these challenging times. With everyone looking to cut costs and gain a greater return on their investments, the role of the asset manager is more valuable than ever.
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