A dedicated portal providing one-stop information on elderly services and the silver-hair market was launched in June, 2010 by the Hong Kong SAR government. The portal "eElderly" puts together information and services provided by the government, non-governmental organizations and the private sector and organizes them around the needs and interests of the elderly, such as those relevant to their daily lives, medical and health services, housing and care, social and recreational activities, and initiatives of the Elderly Commission Scheme. Information on elderly products is featured as well.
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