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Usage-Based Pricing and Competition in Congestible Network Service Markets

机译：拥塞网络服务市场中基于使用量的定价和竞争

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摘要

As Internet traffic grows exponentially due to the pervasive Internet accesses via mobile devices and increasing adoptions of cloud-based applications, broadband providers start to shift from flat-rate to usage-based pricing, which has gained support from regulators such as the FCC. We consider generic congestion-prone network services and study usage-based pricing of service providers under market competition. Based on a novel model that captures users' preferences over price and congestion alternatives, we derive the induced congestion and market share of the service providers under a market equilibrium and design algorithms to calculate them. By analyzing different market structures, we reveal how users' value on usage and sensitivity to congestion influence the optimal price, revenue, and competition of service providers, as well as the social welfare. We also obtain the conditions under which monopolistic providers have strong incentives to implement service differentiation via Paris Metro Pricing and whether regulators should encourage such practices.
机译：由于通过移动设备的无处不在的互联网访问以及基于云的应用程序的日益普及，互联网流量呈指数增长，宽带提供商开始从固定费率转向基于使用率的定价，这已获得了FCC等监管机构的支持。我们考虑了容易出现拥塞的通用网络服务，并研究了在市场竞争下服务提供商基于使用情况的定价。基于捕获用户对价格和拥挤选择的偏好的新颖模型，我们推导了在市场均衡条件下服务提供商引起的拥塞和市场份额，并设计了计算算法。通过分析不同的市场结构，我们揭示了用户的使用价值以及对拥塞的敏感度如何影响服务提供商的最优价格，收入和竞争以及社会福利。我们还获得了条件，在这些条件下，垄断提供商可以通过《巴黎地铁定价》强烈激励实施服务差异化，以及监管机构是否应鼓励这种做法。

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