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首页> 外文期刊>Professional Communication, IEEE Transactions on >Executive interviews: Do you or don't you?
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Executive interviews: Do you or don't you?

机译：高管访谈：你还是不？

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摘要

Increasing public interest in the electronic media for news and information coupled with declining public trust in business leaders is creating opportunities for executives to be interviewed to tell “the corporate story.” To ensure that interview time is not wasteful or destructive, interviewees should prepare seriously. For example: Have a communications objective; consider the reporter's style, interests, and audience; anticipate, and develop answers to, the worst-case questions; keep language simple, informal, and friendly; practice turning negative points into positive statements; present a neat, natural, alert, and controlled appearance.
机译：电子媒体对新闻和信息的公共兴趣日益增加，加上公众对商业领袖的信任度下降，这为高管人员接受采访讲述“企业故事”创造了机会。为确保采访时间不会浪费或破坏性，受访者应认真准备。例如：具有沟通目标；考虑记者的风格，兴趣和受众；预测最坏情况的问题并制定答案；保持语言简单，非正式和友好；练习将消极点变成积极的陈述；呈现整洁，自然，警觉且受控的外观。

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