Ethos, Pathos, Logos, Kairos: Using a Rhetorical Heuristic to Mediate Digital-Survey Recruitment Strategies

Rife M. C.

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Ethos, Pathos, Logos, Kairos: Using a Rhetorical Heuristic to Mediate Digital-Survey Recruitment Strategies

机译：精神，悲情，徽标，Kairos：使用修辞启发法来调解数字调查的招聘策略

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How might the rhetorical strategies of ethos, pathos, logos, and kairos play a mediational, intervening role in the successful administration of online surveys? What are the general costs and benefits of conducting survey research? Based on the activity of administering an online survey ( $N=$ 334) testing knowledge and understanding of US copyright law among digital writers (both students and teachers) in US technical and professional writing (TPW) programs, I blend Rhetorical Theory with Activity Theory by conducting a rhetorical analysis within an Activity Theory paradigm. I posit that a rhetorically informed heuristic mediates between the researcher and potential participants when the researcher attempts to recruit individuals to respond to an online survey.

机译：精神，情怀，徽标和开罗的修辞策略如何在成功管理在线调查中发挥中介作用？进行调查研究的一般成本和收益是什么？根据一项管理在线调查（$ N = $ 334）的活动，该活动在美国技术和专业写作（TPW）计划中测试数字作家（包括学生和教师）对美国版权法的了解和了解，我将修辞理论与活动相结合通过在活动理论范式内进行修辞分析来进行理论分析。我认为，当研究人员试图招募个人以对在线调查做出回应时，在研究人员和潜在参与者之间进行有说服力的启发式调解。

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《Professional Communication, IEEE Transactions on》 |2010年第3期|P.260-277|共18页
作者
Rife M. C.;
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作者单位

Communication Department, Lansing Community College, Lansing,;

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正文语种 eng
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关键词
Activity Theory; attrition; community; digital survey; ethos; heuristic; kairos; logos; mediation; pathos; response rates; rhetoric; survey design;

机译：行为理论;损耗;社区;数字调查;精神;启发式;kairos;徽标;中介;病态;响应率;修辞;调查设计;

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Ethos, Pathos, Logos, Kairos: Using a Rhetorical Heuristic to Mediate Digital-Survey Recruitment Strategies

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