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首页> 外文期刊>Professional Communication, IEEE Transactions on >The Structure of PowerPoint Presentations: The Art of Grasping Things Whole
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The Structure of PowerPoint Presentations: The Art of Grasping Things Whole

机译：PowerPoint演示文稿的结构：整体把握艺术

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摘要

We examine PowerPoint from the point of view of Jean-luc Doumont's design guidelines: those for individual slides and those for whole presentations. By analyzing two presentations on the same topic, designed for two very different audiences, we show that it follows from these guidelines that in all cases, full comprehension requires clearly articulated overall organization that integrates the verbal and the visual into a single message. This means that the crucial unit of analysis is not the individual slide, but the extent to which the individual slide is integrated into the presentation as a whole. The principle by which this integration is achieved changes as the audience does: General audience presentations are best organized by means of narrative, while professional audience presentations are best organized by means of argument. In all cases, audience adaptation is the master variable, determining what counts as the optimal integration of the verbal and the visual into a single message.
机译：我们从让·卢克·杜蒙（Jean-luc Doumont）的设计指南的角度检查PowerPoint：适用于单个幻灯片的幻灯片和适用于整个演示文稿的幻灯片。通过分析针对两个截然不同的受众而设计的关于同一主题的两个演示文稿，我们表明，遵循这些准则，在所有情况下，全面理解都需要清晰表达的整体组织，将言语和视觉整合到一条消息中。这意味着分析的关键单位不是单个幻灯片，而是单个幻灯片在整体上整合到演示文稿中的程度。实现这种整合的原则会随着受众的改变而变化：一般受众的演讲最好通过叙事来组织，而专业受众的演讲最好通过辩论来组织。在所有情况下，听众的适应都是主要变量，它决定了将言语和视觉最佳整合为一条消息的关键。

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