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An Exploratory Investigation into Instant Messaging Preferences in Two Distinct Cultures

机译：对两种不同文化中的即时消息首选项的探索性调查

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摘要

The current trend of increasing instant messaging (IM) use and its potential growth motivate this study. It offers a novel exploration of users' preferences for IM in the context of the use of other traditional and new communication media: face-to-face, telephone, email, and short messaging service (SMS) in two distinct cultures: Australia and China. It examines the impact of demographics, media experience, media richness perception, and national culture on media preferences. Our results, based on a student survey conducted in the two countries, show that women prefer IM for communication activities that require more attention and personal presence and prefer email for communication activities that require less personal presence. Communication technology experience may predict the adoption of new technology, such as IM and SMS, but has no effect on media that are already widely adopted, such as email. Email was clustered with face-to-face and telephone as the most preferred media for any communication activity, while IM and SMS clustered together and were the least preferred media for communication. After controlling for demographics and media experience, we found significant cultural differences in IM, telephone, and email preferences. Chinese preferred to use IM and telephone, while Australians preferred to use email. The cultural impact on technology use is persistent.
机译：即时消息传递（IM）使用的当前趋势及其潜在增长推动了这项研究。它使用两种传统文化：澳大利亚和中国，在使用其他传统和新的通信媒体（面对面，电话，电子邮件和短消息服务（SMS））的背景下，提供了用户对IM偏好的新颖探索。 。它研究了人口统计学，媒体经验，媒体丰富度感知和民族文化对媒体偏好的影响。根据在这两个国家进行的学生调查，我们的结果表明，在需要更多关注和个人参与的交流活动中，女性更喜欢IM，而在个人活动较少的交流活动中则偏爱电子邮件。通信技术的经验可以预测诸如IM和SMS之类的新技术的采用，但对已经被广泛采用的媒体（如电子邮件）没有影响。电子邮件以面对面和电话的形式聚集在一起，是进行任何通信活动的首选媒体，而IM和SMS聚集在一起，并且是最不受欢迎的通信媒介。在控制了人口统计和媒体体验之后，我们发现IM，电话和电子邮件首选项的文化差异很大。中国人更喜欢使用IM和电话，而澳大利亚人更喜欢使用电子邮件。文化对技术使用的影响是持久的。

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