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首页> 外文会议>Wireless Communications, Networking and Mobile Computing, 2007 International Conference on >Messaging Media Perceptions and Preferences: A Pilot Study in Two Distinct Cultures
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Messaging Media Perceptions and Preferences: A Pilot Study in Two Distinct Cultures

机译：消息传递媒体的感知和偏好：两种不同文化的初步研究

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摘要

This study empirically examines university students'' perceptions and their views of when they adopt instant messaging (IM) and short messaging service (SMS) and how they perceive and prefer these two media, in conjunction with other media (face-to-face, telephone, and email), in their university learning activities across two different cultural contexts: Australian university and Chinese university. The overall results of this study support some aspects of media richness theory. Although IM is perceived to be richer than email, it is not perceived to be the most popular medium for any situation. Data also demonstrate cultural differences in media perceptions of and preferences for new media. Specifically, Australian students have higher preference for email than their Chinese counterparts and Australian students also perceive SMS as leaner in terms of medium richness and have less preference for SMS than their Chinese counterparts.
机译：这项研究从经验上考察了大学生对何时采用即时消息（IM）和短消息服务（SMS）的看法和看法，以及他们如何看待和偏爱这两种媒体以及其他媒体（面对面，电话和电子邮件），他们在两种不同文化背景下的大学学习活动中：澳大利亚大学和中国大学。这项研究的总体结果支持媒体丰富性理论的某些方面。尽管IM被认为比电子邮件更丰富，但它在任何情况下都不被认为是最受欢迎的媒介。数据还证明了媒体对新媒体的看法和偏好方面的文化差异。具体而言，澳大利亚学生比中国学生对电子邮件的偏爱更高，并且澳大利亚学生也认为SMS在中等程度的丰富度上较瘦，并且对SMS的偏爱要少于中国对等。

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