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A STUDY OF PRICE INFORMATION MESSAGE AND PERCEPTION OF THE PRICE LEVEL IN THE AIRLINE
A STUDY OF PRICE INFORMATION MESSAGE AND PERCEPTION OF THE PRICE LEVEL IN THE AIRLINE
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机译：航空公司价格信息的消息和价格水平的感知研究
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摘要
The most effective price quotations message that the present invention tries the problem of perceived price market message of transmission effects is for all kinds will be supplied to client, and will be recognized no matter the sensibility client of price can be lowered. In the price quotations message of an effect analysis, the content which includes; Business depression& prime; Indicate that V6 is the content Dui Yu & prime of maximally efficient message and pricing information type of message V4; New menu development is in airline's food and food-grade improvement& prime; With the Xiao Xileixing & prime of the content of pricing information V2; Certain product quality is improved is repaired and new aircraft introduction& prime by tradition; Reach effect to be sequentially connected. In the pricing information of an analysis of covariance Checking on effect, Na Ge & prime is indicated; A kind of average annual price income& prime; ′ Pay amount& prime practical values; And & prime; Importance information determines making& prime value of utilities; Obviously point out statistically and as covariance variables. It is a variable, find out the sensibility for influencing price, wherein client is an economic psychology variable, as those clients be further recognized by used in the user of value of utility more airline be identified as it is high more, it importantly influences to use for airline's decision using price level, or the increase as average annual family income, consumer feel that one uses the price of airline cheap. It is the price price client perception of that message instruction. Therefore, airline will attempt the client of price reduction sensibility. In addition, airline must be based on activity efficient message of focusing on market for sensibility of reducing the price. ;The 2015 of copyright KIPO submissions
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