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首页> 外文期刊>Visualization and Computer Graphics, IEEE Transactions on >Visualization Rhetoric: Framing Effects in Narrative Visualization
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Visualization Rhetoric: Framing Effects in Narrative Visualization

机译：可视化修辞：叙事可视化中的框架效应

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摘要

Narrative visualizations combine conventions of communicative and exploratory information visualization to convey an intended story. We demonstrate visualization rhetoric as an analytical framework for understanding how design techniques that prioritize particular interpretations in visualizations that "tell a story" can significantly affect end-user interpretation. We draw a parallel between narrative visualization interpretation and evidence from framing studies in political messaging, decision-making, and literary studies. Devices for understanding the rhetorical nature of narrative information visualizations are presented, informed by the rigorous application of concepts from critical theory, semiotics, journalism, and political theory. We draw attention to how design tactics represent additions or omissions of information at various levels−the data, visual representation, textual annotations, and interactivity−and how visualizations denote and connote phenomena with reference to unstated viewing conventions and codes. Classes of rhetorical techniques identified via a systematic analysis of recent narrative visualizations are presented, and characterized according to their rhetorical contribution to the visualization. We describe how designers and researchers can benefit from the potentially positive aspects of visualization rhetoric in designing engaging, layered narrative visualizations and how our framework can shed light on how a visualization design prioritizes specific interpretations. We identify areas where future inquiry into visualization rhetoric can improve understanding of visualization interpretation.
机译：叙事可视化结合了交流和探索性信息可视化的惯例，传达了预期的故事。我们演示了可视化的修辞学，作为一种分析框架，用于理解优先考虑“讲故事”的可视化中的特定解释的设计技术如何严重影响最终用户的解释。我们将叙事的可视化解释与政治消息传递，决策和文学研究中的框架研究证据相提并论。通过严格应用批判理论，符号学，新闻学和政治理论的概念，介绍了用于理解叙事信息可视化的修辞本质的设备。我们提请注意设计策略如何表示各种级别的信息的增减（数据，视觉表示，文本注释和交互性），以及可视化如何参考未声明的查看约定和代码来表示和暗示现象。介绍了通过对最近的叙事可视化进行系统分析而确定的修辞技巧类，并根据其对可视化的修辞贡献进行了表征。我们描述了设计师和研究人员如何在设计引人入胜的分层叙事可视化时从可视化修辞学的潜在积极方面中受益，以及我们的框架如何阐明可视化设计如何优先考虑特定的解释。我们确定了未来对可视化修辞学的研究可以改善对可视化解释的理解的领域。

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