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University-led business support: a case study of a regional programme

机译：大学主导的业务支持：区域计划的案例研究

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Purpose - The purpose of this paper is to present a model of a university-led business support programme that ran in the West Midlands region of the UK. The initiative was designed with the specific aim of assisting businesses to grow into the renewable energy technology markets by engaging them in a spectrum of support activities. A distinctive form of university-industry collaboration was used in the implementation of the programme where the leadership and management roles were carried out by Staffordshire University, while technical consultancy was delivered by external industry experts. The effectiveness of this model is investigated through a survey of businesses assisted by the programme. Design/methodology/approach - The case study first describes the design and rationale of the support programme and then goes on to present findings from a survey conducted with firms who part took in the support programme (41 per cent response rate, n = 54). Findings - Respondents' overall satisfaction with the programme indicate that the university-business collaborative model worked well. However, the survey findings show that businesses preferred group-based activities over one-to-one, direct consultancy type of support. Results suggest that the overall effectiveness of the scheme could have been improved through greater industry focus and better management of companies' expectations through clearer articulation of the programme's ability and scope for support. Research limitations/implications - The survey was carried out with participating businesses only four months after the programme had ended, which may have limited the time for programme-related impacts to mature and/or materialise. Practical implications - The presented model of university-led business support programme and recommendations can be of use to other Higher Education Institutions (HEIs) as well as business organisations seeking to establish such collaborative initiatives. Originality/value - This paper contributes to the discourse on university-industry relationships and the nature of business support programmes by presenting a "real-world" case study of a university-led business support initiative. The findings and recommendations may be of interest and use to researchers, HEIs, policy makers as well as business support and training organisations.
机译：目的-本文的目的是介绍在英国西米德兰兹郡地区实施的由大学主导的商业支持计划的模型。该计划的具体目标是通过参与各种支持活动来帮助企业发展到可再生能源技术市场。该计划的实施采用了大学与产业合作的独特形式，其中斯塔福德郡大学担当领导和管理角色，而外部行业专家则提供技术咨询。通过对该计划协助下的企业进行调查，研究了该模型的有效性。设计/方法/方法-案例研究首先描述了支持计划的设计和原理，然后继续介绍了与参与支持计划的公司进行的调查得出的结论（答复率为41％，n = 54） 。调查结果-受访者对该计划的总体满意度表明，大学与企业之间的合作模式运作良好。但是，调查结果显示，与一对一直接咨询类型的支持相比，企业更喜欢基于小组的活动。结果表明，通过更明确地关注该计划的能力和支持范围，可以通过更加关注行业并更好地管理公司的期望来提高该计划的整体有效性。研究的局限性/意义-该调查是在计划结束后仅四个月对参与的企业进行的，这可能会限制与计划相关的影响成熟和/或具体化的时间。实际意义-由大学主导的业务支持计划和建议的模型可用于其他高等教育机构（HEI）以及寻求建立此类合作计划的企业组织。原创性/价值-本文通过介绍大学主导的业务支持计划的“现实世界”案例研究，为有关大学与产业关系以及业务支持计划的性质的论述做出了贡献。研究人员，HEI，决策者以及业务支持和培训组织可能会感兴趣并使用这些发现和建议。

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