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Inter-company learning: using the 5 E's to promote interaction

机译：公司间学习：使用5 E促进互动

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摘要

Purpose - The purpose of this paper is to illustrate steps that a manufacturer can deploy to improve social interaction, learning, and application while facilitating a system of learning across a wholesale distribution channel. Design/methodology/approach - The paper provides a model of how a manufacturer-improved social interaction, learning, and application with their wholesale distribution network using five simple and consistent steps: Excite, Engage, Experience, Execute, and Evaluate. Findings - The 5 E's provided a consistent method for the manufacturer to engage the wholesale distributor in social interactions centered around learning, the L&D practitioner should evaluate the use of the 5 E's as they integrate learning into sales and marketing initiatives. Practical implications - Using the 5 E's to create social interactions within the learning system allows the manufacturer to manage knowledge sharing and knowledge application with the wholesale distributor. Originality/value - The conceptual paper outlines the 5 E's utilized by a manufacturer and provides a checklist of practical elements in each step. The model and checklist provides the L&D professional methods which she can use to expand traditional learning environments across sales and marketing.
机译：目的-本文的目的是说明制造商可以采用的步骤，以改善社交互动，学习和应用，同时促进整个批发分销渠道的学习系统。设计/方法/方法-本文通过五个简单而一致的步骤，提供了制造商如何通过批发分销网络改善社交互动，学习和应用的模型：激发，参与，体验，执行和评估。调查结果-5 E为制造商提供了一种一致的方法，使制造商与批发商进行以学习为中心的社会互动，L＆D从业人员应评估5 E的用法，因为他们将学习整合到了销售和营销活动中。实际意义-使用5 E在学习系统内创建社交互动，使制造商可以管理与批发分销商的知识共享和知识应用。原创性/价值-概念文件概述了制造商使用的5 E，并提供了每个步骤中的实用元素清单。该模型和清单提供了L＆D专业方法，她可以使用这些方法在销售和营销领域扩展传统的学习环境。

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