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Integral business transformation: a global case study

机译：整体业务转型：全球案例研究

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Purpose - The purpose of this paper is to share an integral business transformation approach and to illustrate its application in a real case in the pharmaceutical industry. Design/methodology/approach - This model has been inspired and developed after years of research, successfully working with different leading organizations in Latin America. Its main pillars are the identification of new rules of success and the awareness of the transformation implications. It links the strategy, the people, and the processes as a system in a new way which will respond better to the challenging and changing conditions of the environment. It allows for the creation of new relationships inside and outside the organization. This facilitates employee/customer engagement, results, and fulfillment as the basis for business sustainability. Findings - Results indicate that the identification of new rules of success and the re-articulation of the system implies a transformation of the individuals as well as the organization in a connected way. The capability to do this generates business results. Practical implications - Leaders must be aware of the implications in their role as context creators in which customer and employee emotional engagement occurs. Leaders also need to rearticulate the human and business system to discover and implement new rules of success as the key success factors for growth. Originality/value - This is the first time, according to the authors, there is sharing of the application of an integrated approach linking business and emotional issues which lead to performance and fulfillment.
机译：目的-本文的目的是共享一种完整的业务转型方法，并说明其在制药行业的实际案例中的应用。设计/方法/方法-经过多年的研究，该模型已得到启发和发展，并成功地与拉丁美洲的领先组织合作。它的主要支柱是确定新的成功规则并意识到变革的意义。它以一种新的方式将策略，人员和流程作为一个系统链接在一起，它将更好地应对环境的挑战和变化。它允许在组织内部和外部创建新的关系。这促进了员工/客户的敬业度，成果和成就感，成为业务可持续性的基础。结果-结果表明，成功的新规则的确定和系统的重新表达意味着个人和组织之间的联系发生了转变。这样做的能力会产生业务成果。实际意义-领导者必须意识到其作为情境创造者所发挥的作用，在这种情况下会发生客户和员工的情感参与。领导者还需要重新调整人员和业务系统，以发现并实施新的成功规则，这是增长的关键成功因素。原创性/价值-这是作者第一次认为，这是一种将业务和情感问题联系起来的综合方法的应用，这些问题导致绩效和成就感。

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