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Corporate strategy development and related management development: the case for the incremental approach, part 2 - implications for learning and development

机译：公司战略发展和相关管理发展：增量方法的情况，第2部分-对学习和发展的影响

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Purpose - To examine the case for the incremental development of corporate strategy and the implications for management learning and development. Design/methodology/approach - The authors use their background in consultancy and management development in the UK and abroad to examine the potential dangers of comprehensive innovations in corporate strategy and the potential benefits of an incremental approach. In Part 2 of the article they rely on their academic experience in a wide variety of institutions in the UK and abroad to consider the related issues of management learning and development. Findings - The two main dangers with the development of a comprehensive corporate strategy were explained in Part 1 of this article. Sometimes the narrowness of the consideration of corporate issues may be replicated in taught programmes in business schools where the human factors in particular may not be given sufficient attention. A broad based consideration of corporate strategy may create a greater emphasis on the incremental approach. A related issue is that there may be a mismatch between the needs of the client group on taught programmes and syllabus coverage, particularly because of the perceived branding value of the term "strategy". Research limitations/implications - The authors have relied partly on case study examples to make their case for a greater emphasis on the incremental development of corporate strategy and related academic coverage of the subject. Their main thesis is that if the process whereby strategy is developed is deficient, then the results may well be counter-productive. One of the ways to try and prevent this is to ensure that related learning and development is appropriate. Originality/value - The two part article is a necessary examination of the dangers of corporate strategy development that is based on too narrow a range of functions and disciplines. The same limitations can be replicated in academic coverage of the area. The article is meant to engender a necessary scepticism about the way corporate strategy can be realistically developed and covered academically. Constructive advice is also given about broad based strategy development and related management learning and development.
机译：目的-研究逐步发展公司战略的情况及其对管理学习和发展的影响。设计/方法论/方法-作者利用英国和国外咨询和管理发展的背景，研究企业战略中全面创新的潜在危险以及渐进方法的潜在收益。在本文的第2部分中，他们将依靠在英国和国外众多机构中的学术经验来考虑管理学习和发展的相关问题。调查结果-本文第1部分介绍了制定全面的公司战略的两个主要危险。有时，商学院讲授的课程可能会重复考虑公司问题的狭narrow之处，在这些课程中，尤其是人为因素可能得不到足够的重视。对公司战略的广泛考虑可能会更加强调渐进式方法。一个相关的问题是，特别是由于“战略”一词的品牌价值，客户群对教学计划的需求与课程大纲的覆盖范围可能不匹配。研究的局限性/含义-作者在一定程度上依赖于案例研究示例，以使他们的案例更加侧重于公司战略的逐步发展以及该主题的相关学术报道。他们的主要论点是，如果制定战略的过程不足，那么结果很可能适得其反。尝试防止这种情况的一种方法是确保相关的学习和发展是适当的。独创性/价值-分为两部分，是对职能和学科范围过于狭窄的企业战略发展风险的必要检查。可以在该地区的学术范围内复制相同的限制。本文旨在引起人们对公司战略可以在实践中得到发展并在学术上得到报道的怀疑态度。对于基础广泛的战略发展以及相关的管理学习和发展，也提供了建设性的建议。

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