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Corporate strategy development and related management development: the case for the incremental approach, part 1 - the development of strategy

机译：企业战略发展和相关管理发展：增量方法的案例，第1部分-战略的发展

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Purpose - The purpose of this paper is to examine the case for the incremental development of corporate strategy and related issues of management development. Design/methodology/approach -A background in consultancy and management development in the UK and abroad is used to examine the potential dangers of radical and comprehensive innovations in corporate strategy and the potential benefits of an incremental approach. In addition, recent developments and examples are referred to as well as relevant literature. Findings - The paper finds that there are two main potential dangers with the development of a comprehensive corporate strategy. The first is that the exercise may prove to be so daunting that it is effectively abandoned. The second is that comprehensive strategy innovations are based on too narrow a consideration of the issues and may be counter-productive. A broad based consideration of corporate strategy may create a greater emphasis on the incremental approach. Research limitations/implications - Examples partly from consultancy work have been relied on to make the case for a greater emphasis on the incremental development of corporate strategy and related academic coverage of the subject. The paper's main thesis is that if the process whereby strategy is developed is deficient, then the results may well be counter-productive. This is especially likely if comprehensive change is planned. Originality/value - The two-part paper is a necessary examination of the dangers of corporate strategy development that is based on too narrow a range of functions and disciplines. The same limitations can be replicated in academic coverage of the area. The paper is meant to engender a necessary scepticism about the way corporate strategy can be realistically developed. Constructive advice is also given about broad-based strategy development and related management learning and development issues.
机译：目的-本文的目的是研究公司战略逐步发展以及管理发展相关问题的情况。设计/方法论/方法-在英国和国外的咨询和管理发展背景被用来研究企业战略中彻底和全面创新的潜在危险以及渐进方法的潜在利益。另外，参考了最近的发展和示例以及相关文献。调查结果-该论文发现，制定全面的公司战略存在两个主要的潜在危险。首先，这项工作可能令人望而生畏，以至于实际上被放弃了。第二个原因是，全面的战略创新是基于对问题的狭narrow考虑，可能适得其反。对公司战略的广泛考虑可能会更加强调渐进式方法。研究的局限性/意义-依靠部分咨询工作的例子来进一步强调公司战略的逐步发展和相关学科的学术报道。本文的主要论点是，如果制定战略的过程不完善，那么结果很可能适得其反。如果计划进行全面更改，则这尤其可能。原创性/价值-这份由两部分组成的论文是对公司战略发展的风险的必要检查，该研究基于过于狭窄的职能和学科范围。可以在该地区的学术范围内复制相同的限制。本文旨在引起人们对公司战略制定方式的怀疑。对于基础广泛的战略制定以及相关的管理学习和发展问题，也提供了建设性的建议。

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