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The value proposition

机译：价值主张

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Thirty years ago, I was working as a magazine editor in a small Minneapolis-based trade publishing company, and at the time we had no desktop publishing capability; we typed our copy and sent it to a local printer, who would typeset it and then deliver it to us in his battered green pickup. Sometimes he'd drop off a pizza at the same time. We liked him. But when mistakes happened or changes were needed, we either had to type the copy up again and resend it to him, or our keyliners would have to cut up unused typeset words and articles and glue them down (yes, kind of like ransom notes). Desktop publishing brought with it speed, economy, flexibility and increased quality, at least in that mistakes could be fixed at any stage prior to publication. And anyone can be a publisher now, at least online-without a gateway for accuracy, accountability or readability. It's up to the readers now, if there are any, to provide those filters. The established publishing industry isn't currently winning this challenge.
机译：三十年前，我在小型明尼阿波利斯的贸易出版公司中担任杂志编辑，当时我们没有桌面发布能力;我们键入了我们的副本并将其发送到当地打印机，谁将排列它，然后将其送到我们被打击的绿色拾取器中。有时候他会同时下降披萨。我们喜欢他。但是，当发生错误或需要更改时，我们要么必须再次键入副本并将其重新发送给他，或者我们的键入者将不得不切割未使用的排版单词和文章并将其粘贴（是的，类似的赎金笔记） 。桌面出版带来了IT速度，经济，灵活性和质量增加，至少在该错误可能在出版之前的任何阶段都可以修复。现在，任何人都可以是出版商，至少在线 - 没有网关的准确性，问责制或可读性。如果有的话，它现在可以提供读者，以提供这些过滤器。既定的出版业目前没有赢得这一挑战。

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