The gifts of the great outdoors often come at a cost, as people seeking fresh air and sunshine get swamped by mosquitoes, pinched by deer flies, blinded by gnats or just plain ticked. Instead of slathering bug dope over every exposed inch of skin, Insect Shield LLC, Greensboro, N.C., recommends a more comfortable, comprehensive and long-lasting solution for outdoor enthusiasts: Insect Shield apparel and recreational gear. The company's patent-pending process binds a proprietary formula of the insect repellent permethrin to fibers-so firmly that fabric products retain effectiveness through up to 70 washings.
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