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Development of an intelligent customer-supplier relationship management system: the application of case-based reasoning

机译:智能的客户-供应商关系管理系统的开发:基于案例的推理的应用

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摘要

In increasingly competitive markets, customer satisfaction is a vital corporate objective. Key elements to increasing customer satisfaction include producing consistently high-quality products and providing high-quality customer service. Also, supplier relationship management (SRM) contributes to the supplier selection and increases the competitive advantage of manufacturers. SRM can enhance customer satisfaction and increase market share. Thus the development of a customer-SRM system in the areas of outsourcing is essential for a company to remain competitive. Discusses an intelligent customer-SRM system (ISRMS), using case-based reasoning to help solve problems such as supplier selection and the help desk problem-solving approach. By using ISRMS, companies can select the most suitable suppliers from the supplier list, as well as establishing a good customer-supplier relationship between parties.
机译:在竞争日益激烈的市场中,客户满意度是公司至关重要的目标。提高客户满意度的关键要素包括生产始终如一的高质量产品和提供高质量的客户服务。此外,供应商关系管理(SRM)有助于选择供应商并提高制造商的竞争优势。 SRM可以提高客户满意度并增加市场份额。因此,在外包领域开发客户SRM系统对于公司保持竞争力至关重要。讨论了一个智能的客户SRM系统(ISRMS),它使用基于案例的推理来帮助解决诸如供应商选择和服务台问题解决方法之类的问题。通过使用ISRMS,公司可以从供应商列表中选择最合适的供应商,并在各方之间建立良好的客户-供应商关系。

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