Examining moderating effect of organizational culture on the relationship between market pressure and corporate environmental strategy

Dai Jing; Chan Hing Kai; Yee Rachel W. Y.

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Examining moderating effect of organizational culture on the relationship between market pressure and corporate environmental strategy

机译：研究组织文化对市场压力与企业环境战略之间关系的调节作用

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This study investigates how market pressures (i.e., customer pressure and competitor pressure) motivate firms to develop a proactive environmental strategy and how such effects are moderated by a flexibility-control orientation, which is one common representation of organizational culture. The results of a survey including 250 Chinese manufacturing firms suggest that customer and competitor pressures have direct effects on environmental strategy proactivity. In addition, flexibility and control orientations play different roles in the relationships between these two market pressures and firms' environmental strategy proactivity. Implications and suggestions for future research are provided for environmental sustainability.

机译：这项研究调查了市场压力（即客户压力和竞争对手压力）如何激励企业制定积极的环境战略，以及如何通过灵活性控制导向来缓和这种影响，这是组织文化的一种常见代表。一项包含250家中国制造企业的调查结果表明，客户和竞争对手的压力直接影响到环境战略的积极性。此外，灵活性和控制导向在这两个市场压力与企业环境战略积极性之间的关系中扮演着不同的角色。为环境可持续性提供了对未来研究的启示和建议。

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来源
《Industrial marketing management》 |2018年第10期|227-236|共10页
作者
Dai Jing; Chan Hing Kai; Yee Rachel W. Y.;
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作者单位

Univ Nottingham Ningbo China, Nottingham Univ, Business Sch China, Ningbo 315100, Zhejiang, Peoples R China;

Univ Nottingham Ningbo China, Nottingham Univ, Business Sch China, Ningbo 315100, Zhejiang, Peoples R China;

Hong Kong Polytech Univ, Inst Text & Clothing, Kowloon, Hong Kong, Peoples R China;

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正文语种 eng
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关键词
Corporate environmental proactivity; Flexibility-control orientation; Customer pressure; Competitor pressure;

机译：企业环境积极性;柔性控制导向;客户压力;竞争对手压力;

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Examining moderating effect of organizational culture on the relationship between market pressure and corporate environmental strategy

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