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Empowering the underdog: Soft power in the development of collective institutional entrepreneurship in business markets

机译：赋予弱者权力：商业市场中集体机构企业家精神发展的软实力

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This paper develops a soft power model to enable non-elite institutional entrepreneurs to fundamentally reshape their field. Based on a Judo strategy framework, this model integrates previously suggested soft power tactics into a coherent set of principles. More specifically, it explains how previous soft power insights adhere to underlying principles of movement, balance and leverage. Structured according to these principles, this paper theorizes how soft power strategies can be a sufficient condition to overcome the embedded agency and mobilization problems of collective institutional entrepreneurship. The applicability is furthermore illustrated with a case of an institutional entrepreneurship initiative in the Dutch electro-technical installation industry. As such, the paper informs an undertheorized scenario of institutional entrepreneurship which we argue is more relevant for business markets than hard power approaches. (C) 2015 Elsevier Inc. All rights reserved.
机译：本文开发了一种软实力模型，以使非精英机构企业家能够从根本上重塑自己的领域。该模型基于柔道战略框架，将先前建议的软实力策略整合为一套连贯的原则。更具体地说，它解释了以前的软实力见解如何遵循运动，平衡和杠杆作用的基本原理。根据这些原则进行结构设计，本文对软实力战略如何成为克服集体机构企业家精神的内在中介和动员问题的充分条件进行了理论化。此外，以荷兰电工安装行业的机构创业计划为例说明了其适用性。因此，本文提供了一种制度化企业家制度的理论化方案，我们认为这种方案对企业市场比硬实力方法更为相关。 （C）2015 Elsevier Inc.保留所有权利。

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