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Putting critical realism to work in the study of business relationship processes

机译：在业务关系流程研究中运用批判现实主义

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摘要

The complexity of business relationships and networks presents particular challenges to researchers aiming to investigate processes over time. Critical Realism is proving to be particularly apposite in the study of such processes. Notwithstanding the growing use of critical realism, we acknowledge that is not an easy ontology to apply. In addition, characteristics of business relationships and industrial networks lead to specific challenges in the application of Critical Realism. This paper fills this methodological gap by offering clear support in the design and execution of a study on business relationships and networks using critical realism as ontology. We identify specific methodological challenges related to the field of industrial marketing, and how these challenges may be overcome. This will involve a discussion on how this perspective affects our view of business relationships and networks, the research design, and the theorization process, moving from thick description common in small N studies towards analytical generalization. This paper contributes to existing discussion on the use of critical realism in industrial marketing research with the introduction of a 4-task Critical Realist Research Spiral to guide researchers in the consistent use of this ontological position. This is supported by nine reflective questions to guide researchers throughout the research process.
机译：业务关系和网络的复杂性给旨在研究随时间推移的流程的研究人员带来了特殊的挑战。事实证明，批判现实主义在此类过程的研究中尤为适用。尽管越来越多地使用批判性现实主义，但我们承认这并不是一个易于应用的本体。此外，业务关系和产业网络的特征在应用“批判现实主义”时带来了特定的挑战。本文通过为设计和执行以批判现实主义为本体的业务关系和网络研究提供明确支持，填补了这种方法上的空白。我们确定与工业营销领域相关的特定方法挑战，以及如何克服这些挑战。从小型N研究中常见的详尽描述转向分析概括，这将涉及一个讨论，该观点如何影响我们对业务关系和网络，研究设计和理论化过程的看法。本文通过引入4任务批判性现实主义者研究螺旋来指导研究人员一致使用这一本体论立场，从而促进了有关在工业营销研究中使用批判现实主义的现有讨论。这有九个反思性问题来支持，以指导研究人员完成整个研究过程。

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