• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Industrial marketing management >Networks of mind and networks of organizations: The map metaphor in business network research
【24h】

Networks of mind and networks of organizations: The map metaphor in business network research

机译：思维网络和组织网络：商业网络研究中的地图隐喻

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This paper examines the definitions and uses of the network picture metaphor in industrial marketing research. Conceptually, the paper extends our understanding of networks and of representations of networks among researchers and practitioners as pictures or maps. A threefold interpretation is proposed of network pictures as representationalist, mentalist and situated. The representationalist use has dominated business-to-business network research while the mentalist use is prominent in strategic management and has recently made an entrance into industrial marketing research. The representationalist version of pictures, despite its apparent innocence, can either imply or leave unexamined the mentalist version, but mentalism stands in contradiction to much network thinking. This paper seeks to resolve the emerging contradiction of representationalist and mentalist versions of network pictures by advocating a situated version. Seeing network pictures as situated in use is helpful in grasping cognitions and actions in a manner consistent with networks. The paper concludes by developing the situated version of network pictures as 'actants' and sketches the benefits and implications for business researchers and practitioners.
机译：本文探讨了网络图片隐喻在工业营销研究中的定义和用途。从概念上讲，本文扩展了我们对网络以及研究人员和从业人员以图片或地图形式表示的网络表示的理解。提出了对网络图片的三种解释，分别是代表人物，心智人物和情境人物。代表制的使用在企业对企业的网络研究中占主导地位，而精神主义的使用在战略管理中很重要，并且最近进入了工业营销研究。图片的表现形式，尽管表面上是纯真的，但可以暗示或未经审查的是心理形式，但是心理与许多网络思维相矛盾。本文旨在通过倡导一种情境化版本来解决网络图片的表现主义和心理主义版本之间出现的矛盾。将网络图片视为处于使用状态有助于以与网络一致的方式掌握认知和行为。本文通过将网络图片的固定版本开发为“参与者”来结束，并概述了对商业研究人员和从业人员的好处和启示。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号