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From Lean Enterprise to Value Innovator: Using value innovation to identify and capture new growth opportunities

机译:从精益企业到价值创新者:利用价值创新来发现和抓住新的增长机会

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Growth strategies are often too narrowly defined to yield anything more than incremental improvement in mature markets. Decades of cost-reduction drives and an overemphasis on the transactional side of customer relationships could be to blame. Despite heavy investments in process efficiency and IT infrastructure, leaders might assume their companies have everything they need to be competitive, grow revenues and increase profits. In today's fragmented marketplace, we need to give serious consideration to what customers need. Market-driven companies play this "what" void for growth opportunities using the same discipline that they have used for internal process management.
机译:在成熟市场中,增长战略的定义往往过于狭to,无法产生更多的进步。数十年来降低成本的驱动力以及过分强调客户关系的交易方面可能是罪魁祸首。尽管在流程效率和IT基础架构方面进行了大量投资,但领导者可能会认为他们的公司拥有增强竞争力,增加收入和增加利润所需的一切。在当今分散的市场中,我们需要认真考虑客户的需求。市场驱动型公司使用与内部流程管理相同的原则来为增长机会发挥“什么”空白。

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    《Industry week》 |2009年第12期|45|共1页
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