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I do not believe you: how providing a source corrects health misperceptions across social media platforms

机译:我不相信您:提供来源如何纠正跨社交媒体平台的健康误解

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摘要

Social media are often criticized as serving as a source of misinformation, but in this study we examine how they may also function to correct misperceptions on an emerging health issue. We use an experimental design to consider social correction that occurs via peers, testing both the type of correction (i.e., whether a source is provided or not) and the platform on which the correction ocratcurs (i.e., Facebook versus Twitter). Our results suggest that a source is necessary to correct misperceptions about the causes of the Zika virus on both Facebook and Twitter, but the mechanism by which such correction occurs differs across platforms. Implications for successful social media campaigns to address health misinformation are addressed.
机译:社交媒体经常被批评为错误信息的来源,但是在这项研究中,我们研究了社交媒体还可以如何纠正对新出现的健康问题的误解。我们使用实验设计来考虑通过同伴进行的社交矫正,同时测试矫正的类型(即是否提供了来源)和矫正所基于的平台(即Facebook与Twitter)。我们的结果表明,有必要提供一种来源来纠正对Facebook和Twitter上有关Zika病毒起因的误解,但是这种纠正发生的机制在不同平台之间是不同的。解决了成功的社交媒体运动对解决健康错误信息的影响。

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