• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Information Communication & Society >Define the popuiist political communication style: the case of Italian political leaders on Twitter
【24h】

Define the popuiist political communication style: the case of Italian political leaders on Twitter

机译：定义民粹主义政治沟通方式：以Twitter上的意大利政治领导人为例

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

In the hybrid media system, many processes are reforming political communication: popularisation, disintermediation, personalisation, intimisation and of course populism. This study proposes an empirical definition of political communication style with the aim of identifying characteristics of the populist political communication style. Between 2015 and 2016, the Twitter timelines of the main political leaders in Italy were analysed for 16 months. Applying an MCA allowed us to identify two key factors that characterise the communication styles of leaders: (1) communication mode, comparing negative and positive; and (2) communicative focus, comparing personalisation and political/ campaign. The intersection of these two factors resulted in four different political communication styles: 'Engaging', 'Intimate', 'Champion of the people' and 'Man of the street'. The latter two were clearly characterised by the presence of populist ideology fragments and traits, but were not strictly related to the leaders' ideological positions. This result supports the hypothesis that populist style is less and less connected to the right/left political cleavage, but rather the result of a varied combination of gradations that mix different individual aspects of the leader's political communication style.
机译：在混合媒体系统中，许多过程正在改革政治传播：普及，解中介，个性化，亲密关系，当然还有民粹主义。这项研究提出了一种政治交往风格的实证定义，旨在确定民粹主义政治交往风格的特征。在2015年至2016年之间，对意大利主要政治领导人的Twitter时间轴进行了16个月的分析。应用MCA可以使我们确定表征领导者沟通方式的两个关键因素：（1）沟通方式，比较负面和正面； （2）交流重点，比较个性化和政治/竞选活动。这两个因素的交叉产生了四种不同的政治沟通方式：“参与”，“亲密”，“人民冠军”和“街头人”。后两者的明显特征是存在民粹主义意识形态碎片和特质，但与领导人的意识形态立场并不严格相关。这一结果支持这样一个假说，即民粹主义风格与左右政治分裂之间的联系越来越少，而是由不同层次的组合组成的结果，这些组合混合了领导人政治沟通风格的各个方面。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号