Content creation on the Internet: a social cognitive perspective on the participation divide

Christian Pieter Hoffmann; Christoph Lutz; Miriam Meckel

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Content creation on the Internet: a social cognitive perspective on the participation divide

机译：互联网上的内容创作：关于参与鸿沟的社会认知观点

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Sociodemographic variables are held to impact Internet users' willingness and ability to productively use online media. This effect can create a 'participation divide' between distinct user groups. Recently, studies have enhanced our understanding of the participation divide by differentiating types of online content creation. They found that sociodemographics may only affect specific forms of online participation. We suggest that social cognitive theory (SCT) helps explain why and how sociodemographic variables influence different forms of online participation. Based on SCT, we analyze the mediating effect of two cognitive constructs, self-efficacy and privacy concerns, on different types of online content creation. We conduct a survey among German Internet users and apply structural equation modeling to compare three distinct theoretical models. We find that considering the mediating effects of cognitive constructs, based on SCT, improves our understanding of which sociodemographic variables affect which type of online content creation - and why.

机译：拥有社会人口统计学变量会影响互联网用户的意愿和有效使用在线媒体的能力。这种效果会在不同的用户组之间造成“参与鸿沟”。最近，研究通过区分在线内容创建的类型增强了我们对参与鸿沟的理解。他们发现，社会人口统计学可能只会影响在线参与的特定形式。我们建议社会认知理论（SCT）有助于解释社会人口统计学变量为何以及如何影响在线参与的不同形式。基于SCT，我们分析了两种认知结构（自我效能感和隐私问题）对不同类型的在线内容创作的中介作用。我们在德国互联网用户中进行了一项调查，并应用结构方程模型比较了三种不同的理论模型。我们发现，考虑到基于SCT的认知结构的中介作用，可以使我们更好地理解哪些社会人口统计学变量会影响哪种类型的在线内容创建以及为什么。

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《Information Communication & Society》 |2015年第6期|696-716|共21页
作者
Christian Pieter Hoffmann; Christoph Lutz; Miriam Meckel;
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作者单位

Institute for Media and Communications Management, University of St. Gallen, Blumenbergplatz 9, 9000 St. Gallen, Switzerland;

Institute for Media and Communications Management, University of St. Gallen, Blumenbergplatz 9, 9000 St. Gallen, Switzerland;

Institute for Media and Communications Management, University of St. Gallen, Blumenbergplatz 9, 9000 St. Gallen, Switzerland;

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正文语种 eng
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关键词
online participation; participation divide; social cognitive theory; content creation; social media; digital divide;

机译：在线参与;参与鸿沟社会认知理论内容创作;社交媒体;数字划分;

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1. The Participation Divide Among ‘‘Online Experts’’: Experience, Skills and Psychological Factors as Predictors of College Students’ Web Content Creation [J] . Teresa Correa Journal of Computer-Mediated Communication . 2010,第1期

机译：“在线专家”的参与程度不同：经验，技能和心理因素是大学生网络内容创作的预测因素
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5. Internet effects on political participation: Digital Divide, causality, and new Digital Divide [D] . Park, Hyung Lae 2007

机译：互联网对政治参与的影响：数字鸿沟，因果关系和新的数字鸿沟
6. A randomised controlled trial of personalised decision support delivered via the internet for bowel cancer screening with a faecal occult blood test: the effects of tailoring of messages according to social cognitive variables on participation [O] . Carlene J Wilson, Ingrid HK Flight, Deborah Turnbull, 2015

机译：通过互联网提供的个性化决策支持的随机对照试验用于通过粪便潜血试验筛查肠癌：根据社会认知变量定制信息对参与的影响
7. The Participation Divide Among “Online Experts”: Experience, Skills and Psychological Factors as Predictors of College Students' Web Content Creation [O] . Teresa Correa 2010

机译：参与在“网上专家”中分配：经验，技能和心理因素作为大学生网上内容创造的预测因素

Content creation on the Internet: a social cognitive perspective on the participation divide

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