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Hybrid spaces of politics: the 2013 general elections in Italy, between talk shows and Twitter

机译:政治的混合空间:2013年意大利大选,脱口秀和Twitter之间

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摘要

This article analyses the relationship between mediated politics and participation, adopting a hybrid approach that stresses the connections between older and newer media. The study adopts a practice-based approach, considering the ways TV audiences, politicians, and journalists used Twitter in order to participate in the discourses activated around Italian political talk shows, during the 'permanent' campaign for the 2013 general elections (from September 2012 to June 2013; 11 shows; 1076 episodes). We analysed these communication practices referring, at first, to the complete collection of tweets, including the official hashtags of Italian political talk shows (2,489,669 tweets). The analysis pointed out that a narrow audience had access to these practices, and that the potential for media and politicians to interact with audiences/citizens and to manage their 'interpretive engagement' in the construction of agendas has not been actualized. Furthermore, focusing on a sample of tweets produced around the three main parties (15,737) and the relative TV scene (23), the analysis showed that connected audiences were engaged especially in two forms of participation 'through' Twitter during talk shows (opinions/comments and requests for interaction with the TV hosts and guests). The article suggests a newer way to work on big data in order to gather a first-hand narrative of participation, left online by networked publics, without forgetting the contribution older techniques could make to the understanding of hybrid practices of political communication and participation.
机译:本文分析了中介政治与参与之间的关系,采用一种强调旧媒体与新媒体之间联系的混合方法。该研究采用基于实践的方法,考虑了电视观众,政客和记者使用Twitter的方式,以便参与2013年大选的“永久性”竞选活动(自2012年9月起),围绕意大利政治脱口秀节目激活的话语。至2013年6月; 11场演出; 1076集)。我们分析了这些交流做法,首先是参考了完整的推文集,包括意大利政治脱口秀节目的正式标签(2,489,669条推文)。分析指出,只有少数听众可以使用这些做法,媒体和政客与听众/公民互动并管理他们在议程建设中的“解释性参与”的潜力尚未实现。此外,针对围绕三个主要政党(15,737)和相关电视节目(23)产生的推文样本,分析表明,在脱口秀节目中,联系的观众尤其通过“推特”参与了两种参与形式(观点/评论以及与电视主持人和嘉宾互动的要求)。这篇文章提出了一种处理大数据的新方法,以便收集网络公众在网上留下的参与的第一手资料,同时又不要忘记旧技术可以对理解政治传播和参与的混合实践做出贡献。

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