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THE LOGIC OF CONNECTIVE ACTION:DIGITAL MEDIA AND THE PERSONALIZATION OF CONTENTIOUS POLITICS

机译：关联动作的逻辑：数字媒体与持续政治的个性化

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摘要

From the Arab Spring and los indignados in Spain, to Occupy Wall Street (and beyond), large-scale, sustained protests are using digital media in ways that go beyond sending and receiving messages. Some of these action formations contain relatively small roles for formal brick and mortar organizations. Others involve well-established advocacy organizations, in hybrid relations with other organizations, using technologies that enable personalized public engagement. Both stand in contrast to the more familiar organizationally managed and brokered action conventionally associated with social movement and issue advocacy. This article examines the organizational dynamics that emerge when communication becomes a prominent part of organizational structure. It argues that understanding such variations in large-scale action networks requires distinguishing between at least two logics that may be in play: The familiar logic of collective action associated with high levels of organizational resources and the formation of collective identities, and the less familiar logic of connective action based on personalized content sharing across media networks. In the former, introducing digital media do not change the core dynamics of the action. In the case of the latter, they do. Building on these distinctions, the article presents three ideal types of large-scale action networks that are becoming prominent in the contentious politics of the contemporary era.
机译：从阿拉伯之春和西班牙的los indignados，到占领华尔街（及以后），大规模，持续的抗议活动正在使用数字媒体，而不仅仅是发送和接收消息。对于正式的实体组织而言，其中一些行动形式所扮演的角色相对较小。其他组织则是使用建立个性化公众参与的技术，与其他组织建立混合关系的知名倡导组织。两者都与传统上与社会运动和问题倡导相关的更熟悉的组织管理和中介行为形成对照。本文研究了当沟通成为组织结构的重要组成部分时出现的组织动力。它认为，要理解大规模行动网络中的这种变化，就需要区分至少两种可能起作用的逻辑：与高水平组织资源和集体身份形成相关的集体行动的熟悉逻辑，以及较不熟悉的逻辑基于跨媒体网络共享的个性化内容的连接动作的说明。在前者中，引入数字媒体不会改变动作的核心动力。如果是后者，则可以。在这些区别的基础上，本文介绍了三种理想类型的大型行动网络，这些网络在当代有争议的政治中正日益突出。

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