A MODEL OF ONLINE TRUST

Anita L. Blanchard; Jennifer L. Welbourne; Maria D. Boughton

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A MODEL OF ONLINE TRUST

机译：在线信任模型

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Trust among members is an important outcome of virtual communities. Based on identity and social exchange theories, this article proposes a model of trust in which norms and sense of virtual community (SOVC) mediate the relationship between the antecedents of exchanging support, learning identity, creating identity, and sanctioning with the outcome of group trust. The authors surveyed 277 members of 11 active virtual communities. Results generally support our model indicating that the development and adherence to norms as well as members' SOVC play significant roles in the development of group members' trust of each other. This article discusses the theoretical and practical implications of the study.

机译：成员之间的信任是虚拟社区的重要成果。基于身份和社会交流理论，本文提出了一种信任模型，其中规范和虚拟社区意识（SOVC）调解了交换信任，学习身份，创建身份以及对群体信任的结果进行制裁的先例之间的关系。。作者调查了11个活跃虚拟社区的277名成员。结果总体上支持我们的模型，表明模型的制定和遵守以及成员的SOVC在小组成员之间相互信任的发展中起着重要作用。本文讨论了这项研究的理论和实践意义。

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来源
《Information Communication & Society》 |2011年第1期|p.76-106|共31页
作者
Anita L. Blanchard; Jennifer L. Welbourne; Maria D. Boughton;
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作者单位

Department of Psychology, UNC Charlotte, 9201 University City Blvd, Charlotte, NC 28228, USA;

rnDepartment of Management, University of Texas Pan American, 1201 West University Drive, Edinburg, TX 78541-2999, USA Department of Psychology, University of Texas Pan American, 1201 West University Drive, Edinburg, TX 78541-2999, USA;

rnOrganization Science, UNC Charlotte, 9210 University City Blvd, Charlotte, 28223, USA;

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正文语种 eng
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关键词
computer-mediated-communication; psychology; identity;

机译：计算机介导的通讯;心理学;身份;

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2. Online Trust: The Influence of Perceived Company’s Reputation on Consumers’ Trust and the Effects of Trust on Intention for Online Transactions [J] . Andromachi Broutsou, Panos Fitsilis Journal of Service Science and Management . 2012,第4期

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3. Is online trust and trust in social institutions associated with online disclosure of identifiable information online? [J] . Gustavo S. Mesch Computers in Human Behavior . 2012,第4期

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4. W3 Trust Model: Evaluating Trust and Transitivity of Trust of Online Services [C] . Yinan Yang, Lawrie Brown, Edward Lewis, International Conference on Internet Computing IC'02 Vol.2, Jun 24-27, 2002, Las Vegas, Nevada, USA . 2002

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6. A Model of Perception of Privacy Trust and Self-Disclosure on Online Social Networks [O] . Lili Nemec Zlatolas, Tatjana Welzer, Marko Hölbl, 2019

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7. Computational models of trust for cooperative evolution. Reputation based game theoretic models of trust for cooperative evolution in online business games. [O] . Bista Sanat K. 2010

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A MODEL OF ONLINE TRUST

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