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Mobilising Young Citizens In The Uk:a Content Analysis Of Youth And Issuernwebsites

机译：在英国动员年轻公民：对青年和Issuernsites网站的内容分析

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This article reviews recent thinking and practice on the issue of youth mobilization in the United Kingdom. Developing young people's sense of civic efficacy has been shown to be the key to facilitating civic engagement. However, different approaches and online mobilization strategies have been adopted by top-down government or parliament-supported projects, and by non-governmental or 'issue' organizations. To address the question of whether UK mobilization sites are making the most of the internet to facilitate youth efficacy 20 youth and issue mobilization websites were analysed looking at content, design and interactivity. The study found that most top-down youth sites, such as youth parliaments andforums, lacked appealing, relevant content and a clear purpose; their aim was to generically 'involve' young people without a set of specific reasons and benefits that would motivate young users. Youth portals were an exception to the rule as they provided users with comprehensive, accessible and relevant information and tools. NGO sites were much more empowering and strategic in their agenda and reach, with slick, comprehensive and appealing pages, although quite focused on citizens already engaged with the issues. Overall, the study finds clear signs of a move towards the politics of everyday life and the model of the citizen-consumer. Political organizations providing promotional material, participation tools and practical tips that link to young visitors' lifeworld are more likely to succeed in boosting their sense of efficacy. However, that raises important questions about the gravitas of such online activities in traditional political terms.
机译：本文回顾了英国关于青年动员问题的最新思想和实践。发展年轻人的公民效能感已被证明是促进公民参与的关键。但是，自上而下的政府或议会支持的项目以及非政府或“问题”组织已采用了不同的方法和在线动员策略。为了解决英国动员网站是否充分利用互联网提高青年效率的问题，分析了20个青年和问题动员网站的内容，设计和互动性。研究发现，大多数自上而下的青年场所，例如青年议会和论坛，缺乏吸引力，相关内容和明确目标；他们的目的是使年轻人普遍“参与”，而没有一系列会激发年轻用户的特定原因和好处。青年门户网站是该规则的例外，因为它们为用户提供了全面，可访问且相关的信息和工具。非政府组织的网站在其议程和覆盖范围上更具赋权和战略性，页面光滑，全面且具有吸引力，尽管其重点是已经参与该问题的公民。总体而言，该研究发现了明显的迹象，表明人们正在朝着日常生活的政治和公民消费者的模式迈进。提供与年轻游客生活世界相关的促销材料，参与工具和实用技巧的政治组织更有可能成功地提高他们的效能感。但是，这就传统政治术语中的此类在线活动的重要性提出了重要的问题。

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