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Symposium on political communication and social movements: audience, persuasion, and influence

机译：政治交流和社会运动研讨会：观众，劝说和影响力

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摘要

This article argues that an important contribution that political communication can offer social movement studies is a more variegated understanding of social movement audiences and their role in social movement strategy and processes. Specifically, the article introduces a coarse typology of social movement audiences and discusses the importance of understanding differences in the goals of these audiences and what kinds of influence, from messaging or other forms of pressure, may be important to affect different audiences in movements' favors. The article also examines the ways in which audiences are active, shaping what messages they are exposed to, consume, believe, and act upon. The call of the article is to bring a concern for audiences into social movement studies in the hopes of wedding these more media and communication-focused concerns with the kinds of structural and material influences social movement studies is so accomplished in investigating.
机译：本文认为，政治交流可以提供社会运动研究的重要贡献是对社会运动受众的更加差异，并在社会运动战略和流程中的作用。具体而言，本文介绍了社会运动受众的粗糙类型，并讨论了了解这些受众的目标的差异以及来自消息传递或其他形式的压力的影响，可能对影响运动中的不同观众来说是重要的。本文还介绍了受众的活动方式，塑造他们所接触，消费，相信和采取行动的消息。本文的召唤是为了让观众致力于社会运动研究，希望婚礼这些更多的媒体和与各种结构和材料的关注的担忧是如此在调查中实现了社会运动研究。

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