...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Information development >Electronic Word of Mouth engagement in social commerce platforms: An empirical study
【24h】

Electronic Word of Mouth engagement in social commerce platforms: An empirical study

机译：社会商业平台中的电子词汇啮合：实证研究

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The aim of this study is to investigate the factors that encourage customer engagement with Electronic Word of Mouth (eWOM) from the perspective of information characteristics, consumer behaviour, consumer motives, technological and social factors. Drawing from the Elaboration Likelihood Model (ELM), Theory of Reasoned Action (TRA) and Social Support Theory (SST) we propose a new model of eWOM engagement in s-commerce. This model was assessed using structural equation modeling (SEM) technique based on a survey of 218 s-commerce users in Nigeria. The findings confirmed that eWOM engagement is strongly determined by information credibility, information quality, social support, innovativeness, altruism, self-enhancement and sense of belonging. Additionally, using the Importance-Performance Map Analysis (IPMA), this study identifies information credibility, sense of belonging, attitude towards eWOM and social support as the most important factors that should be giving priority by managers in order to encourage consumer eWOM engagement in s-commerce platforms. Implications of the study and suggestions for future research are presented.
机译：本研究的目的是从信息特征，消费者行为，消费者动机，技术和社会因素的角度来调查鼓励与电子话语（EWOM）的电子话语的因素。从制定似然模型（榆树），合理的行动理论（TRA）和社会支持理论（SST）的绘制，我们提出了一个新的S-Commerce的新模式模型。基于尼日利亚218家商业用户的调查，使用结构方程式建模（SEM）技术评估该模型。调查结果证实，EWOM参与强烈通过信息可信度，信息质量，社会支持，创新，利他主义，自我提升和归属感来决定。此外，使用重要性 - 性能地图分析（IPMA），本研究确定了信息可信度，归属感，对EWOM的态度以及社会支持，作为管理者优先考虑的最重要因素，以鼓励消费者EWOM参与S. - Commerce平台。提出了研究和对未来研究建议的影响。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号