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Determinants of adoption of mobile games under mobile broadband wireless access environment

机译：移动宽带无线接入环境下采用移动游戏的决定因素

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摘要

Rapid advancements in technology and changes in cost have made the game industry a profitable area. Recently, Mobile Broadband Wireless Access technology-based (MBWA) games have been introduced into the marketplace. They are superior to current mobile games in terms of transmission speed and price and to older online games that have limited mobility. Since MBWA technologies, such as High Speed Downlink Packet Access (HSDPA), Wireless Broadband (WiBro), and Worldwide Interoperability for Microwave Access (WiMAX) have been developed, customers can enjoy games whenever and wherever they like. We decided to analyze the factors that influence potential users' adoption of MBWA games using an extension of TAM. Most previous game-related studies lack a comprehensive approach to both technological and psychological aspects of game adoption and do not reflect a variety of consumer preferences. We therefore extended TAM to include an emotion variable and measured the moderating effects of gender, age, and prior experience on game adoption. Overall, the results revealed that the effect of perceived enjoyment was very important but that usefulness did not influence an individual's attitude. In addition, we also find that age can be key moderator of game acceptance.
机译：技术的飞速发展和成本的变化使游戏产业成为一个有利可图的领域。最近，基于移动宽带无线访问技术（MBWA）的游戏已被引入市场。在传输速度和价格方面，它们优于当前的手机游戏，并且在移动性方面也优于较老的在线游戏。由于开发了MBWA技术，例如高速下行链路分组访问（HSDPA），无线宽带（WiBro）和全球微波访问互操作性（WiMAX），因此客户可以随时随地享受游戏。我们决定使用TAM扩展来分析影响潜在用户采用MBWA游戏的因素。以前，大多数与游戏相关的研究都缺乏对游戏采用的技术和心理方面的综合方法，并且不能反映出各种消费者的喜好。因此，我们将TAM扩展为包括情绪变量，并测量了性别，年龄和先前经验对游戏采用的调节作用。总体而言，结果表明，感知享受的影响非常重要，但有用性并不会影响个人的态度。此外，我们还发现年龄可以成为游戏接受度的关键主持人。

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