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16.0 Media

机译：16.0媒体

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This dissertation looks at the phenomenon of online 'reader reviews', in which book reviews are submitted by ordinary readers, rather than professional critics, to be read by other readers on a website. This project aimed to discover whether users trusted the opinions of other ordinary readers, whom they would not know, and which factors increased or decreased this trust. It also aimed to discover why users wrote reviews on these websites, and which features users found useful in a book review to help them choose a new book. 10 student participants were asked to look at online book review on four different websites, each website possessing different features and house styles and each having a different origin. Participants were given instructions on how to use the websites and then allowed to explore them in their own time. The participants were then interviewed about their experiences and views of the websites. Participants accepted the reviews on the websites as being the reviewers' own genuine opinions, apart from a few suspicions about commercial influence biasing the reviews on retail websites.
机译：本文着眼于在线“读者评论”现象，书评是由普通读者而不是专业评论家提交的，并由其他读者在网站上阅读。该项目旨在发现用户是否信任其他普通读者的意见，而他们不知道这些意见，以及哪些因素增加或减少了这种信任。它还旨在发现用户为何在这些网站上撰写评论，以及用户认为在书评中有用的功能，以帮助他们选择新书。要求10名学生参加者在四个不同的网站上查看在线书评，每个网站具有不同的功能和房屋风格，并且各自具有不同的出处。向参与者提供了有关如何使用网站的说明，然后允许他们在自己的时间进行浏览。然后，对参与者进行了采访，以了解他们的经验和对网站的看法。参与者接受网站上的评论是评论者的真实观点，除了一些关于商业影响力使零售网站上的评论产生偏见的怀疑。

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