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Social Networks and the Success of Market Intermediaries: Evidence From the U.S. Residential Real Estate Industry

机译：社交网络和市场中介机构的成功：来自美国住宅房地产业的证据

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摘要

Market intermediaries are usually thought of as bringing together buyers and sellers. However, intermediaries may also connect these principals with other professionals who can provide assistance with and support for the transaction. We address the question of which set of ties-to buyers and sellers or to other professionals-are more important to the success of market intermediaries, using data from the U.S. residential real estate industry. From a national survey of 525 real estate agents, we find that ties to other professionals are more important than ties to buyers and sellers as predictors of the market intermediary's income, counter to the general wisdom about real estate in particular and market intermediaries more generally. We suggest that the professional networks around market intermediaries may behave like "quasi-firms" helping buyers and sellers navigate complex market transactions.
机译：市场中介通常被认为是买卖双方的聚集。但是，中介也可以将这些负责人与其他专业人员联系起来，他们可以为交易提供帮助和支持。我们使用来自美国住宅房地产行业的数据来解决与买家和卖家或与其他专业人士建立哪种联系对市场中介机构的成功更为重要。通过对525个房地产经纪人进行的全国性调查，我们发现与其他专业人员的联系比与作为市场中介人收入预测指标的买卖双方的联系更为重要，这与对房地产尤其是市场中介的普遍认识背道而驰。我们建议围绕市场中介机构的专业网络的行为可能类似于“准公司”，以帮助买卖双方应对复杂的市场交易。

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