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首页> 外文期刊>Information Systems Research >Alliances, Rivalry, and Firm Performance in Enterprise Systems Software Markets: A Social Network Approach
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Alliances, Rivalry, and Firm Performance in Enterprise Systems Software Markets: A Social Network Approach

机译：企业系统软件市场中的联盟，竞争和公司绩效：一种社交网络方法

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Enterprise systems software (ESS) is a multibillion dollar industry that produces systems components to support a variety of business functions for a widerange of vertical industry segments. Even if it forms the core of an organization's information systems (IS) infrastructure, there is little prior IS research on the competitive dynamics in this industry. Whereas economic modeling has generally provided the methodological framework for studying standards-driven industries, our research employs social network methods to empirically examine ESS firm competition. Although component compatibility is critical to organizational end users, there is an absence of industry-wide ESS standards and compatibility is ensured through interfirm alliances. First, our research observes that this alliance network does not conform to the equilibrium structures predicted by economics of network evolution supporting the view that it is difficult to identify dominant standards and leaders in this industry. This state of flux combined with the multifirm multicomponent nature of the industry limits the direct applicability of extant analytical models. Instead, we propose that the relative structural position acquired by a firm in its alliance network is a reasonable proxy for its standards dominance and is an indicator of its performance. In lieu of structural measures developed mainly for interpersonal networks, we develop a measure of relative firm prominence specifically for the business software network where benefits of alliances may accrue through indirect connections even if attenuated. Panel data analyses of ESS firms that account for over 95% of the industry revenues, show that our measure provides a superior model fit to extant social network measures. Two interesting counterintuitive findings emerge from our research. First, unlike other software industries compatibility considerations can trump rivalry concerns. We employ quadratic assignment procedure to show that firms freely form alliances even with their rivals. Second, we find that smaller firms enjoy a greater value from acquiring a higher structural position as compared to larger firms.
机译：企业系统软件（ESS）是一个价值数十亿美元的行业，其生产的系统组件可支持各种垂直行业领域的各种业务功能。即使它构成了组织信息系统（IS）基础结构的核心，也很少有关于此行业竞争动态的先前IS研究。经济模型通常为研究标准驱动型产业提供了方法论框架，而我们的研究则采用社会网络方法来实证检验ESS公司的竞争。尽管组件兼容性对于组织的最终用户至关重要，但是缺乏行业范围的ESS标准，并且通过企业间联盟来确保兼容性。首先，我们的研究发现，该联盟网络不符合网络演化经济学所预测的均衡结构，从而支持这一观点，即难以确定该行业的主导标准和领导者。这种变化的状态与行业的多公司多成分性质相结合，限制了现有分析模型的直接适用性。相反，我们建议企业在其联盟网络中获得的相对结构地位可以合理地替代其在标准领域的主导地位，并可以作为其绩效的指标。代替主要针对人际网络开发的结构性度量，我们针对企业软件网络开发了一种相对公司知名度的度量，在商业软件网络中，即使减少了联盟的利益，联盟的收益也可能累积。占行业收入95％以上的ESS公司的面板数据分析表明，我们的衡量标准提供了适合现有社交网络衡量标准的出色模型。我们的研究得出了两个有趣的违反直觉的发现。首先，与其他软件行业不同，兼容性考虑可能胜过竞争问题。我们采用二次赋值程序来证明企业即使与竞争对手也可以自由结成联盟。其次，我们发现，与大公司相比，小公司通过获得更高的结构地位而享有更大的价值。

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