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Social usage of instant messaging by individuals outside the workplace in Kuwait A structural equation model

机译：科威特工作场所外个人对即时消息的社交使用结构方程模型

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Purpose - The purpose of this paper is to study factors that affect adults' acceptance of instant messaging (EM) for social and entertainment purposes in an Arab country Design/methodology/approach - An expanded version of the Technology Acceptance Model (TAM) was used to test the impact of four factors (subjective norms, perceived ease of use, perceived usefulness, and perceived enjoyment) and a new construct, curiosity about other people, on the level of IM usage by 191 adults in Kuwait. Survey questions from prior studies were adopted and customized, and the model analyzing using Structural Equation Model with LISREL. Findings - IM usage is a different type of technology usage than work-related forms of ICT since it is employed for social and recreational usage. Unlike prior studies that employed TAM in a work-related setting, perceived usefulness was not a significant antecedent of usage; however, perceived enjoyment, social norms, curiosity about other people, and perceived ease of use were all important antecedents of IM usage. Research limitations/implications - This study focused on IM usage outside the workplace for social purposes and was restricted to adults within one country (Kuwait). Additional studies across Arab countries are encouraged as well as comparatives studies about IM usage for different contexts (work-related use of IM from home and IM usage in the workplace). Practical implications - This study is useful for researchers willing to highlight the factors that motivate users' ICT adoption outside the workplace and for social purposes. It also has implications for managers and software vendors seeking to enhance the adoption of communication-oriented forms of ICT in the Arab world Originality/value - The study highlights motives of ICT usage among Arab adults, which has not been widely studied. It also describes Arab culture and shows how certain aspects of culture affect ICT usage.
机译：目的-本文的目的是研究影响阿拉伯国家成人出于社交和娱乐目的接受成人即时消息（EM）的因素设计/方法/方法-使用了技术接受模型（TAM）的扩展版本测试四个因素（主观规范，感知的易用性，感知的有用性和感知的享受）以及一种新的结构，对他人的好奇心对科威特191名成年人使用IM的水平的影响。采用和定制了先前研究的调查问题，并使用带有LISREL的结构方程模型进行了模型分析。调查结果-IM使用是与工作相关形式的ICT不同的技术使用类型，因为它被用于社交和娱乐用途。与先前的研究在工作相关的环境中使用TAM的研究不同，感知的有用性并不是使用的重要先决条件。但是，感知的享受，社会规范，对他人的好奇心以及感知的易用性都是IM使用的重要前提。研究的局限性/意义-这项研究侧重于出于社会目的在工作场所以外使用IM，并且仅限于一个国家（科威特）的成年人使用。鼓励在阿拉伯国家进行更多研究，以及在不同情况下使用IM的比较研究（在家中IM与工作相关的IM使用以及工作场所中IM的使用）。实际意义-这项研究对于愿意强调促使用户在工作场所以外和出于社会目的采用ICT的因素的研究人员很有用。这也对寻求在阿拉伯世界中加强采用面向通信形式的ICT的管理人员和软件供应商产生了影响。原创性/价值-该研究突出了阿拉伯成年人使用ICT的动机，但尚未广泛研究。它还描述了阿拉伯文化，并说明了文化的某些方面如何影响ICT的使用。

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